At least six months prior (preferably a year) to publishing your first book, you need to start creating places where readers can find you, start getting to know you and can keep up with all of your updates. This is all part of your Author Brand.
An Author Brand is how you are perceived by your readers, what emotions they feel when they read your site or interact with you. It allows people to get a sense of who you are, what they can expect from your books and builds a connection between you and them.
Four important ways to start :
- Create a website- Authors can find free or inexpensive sites; wix.com, https://wordpress.com/, and https://www.squarespace.com to start setting their brand. Make sure to research other authors in your genre to get ideas on how to style your site.
- Blog- Start engaging with your readers on your site blog . Let them get to know who you are, what you are up to; book related or personal life and share news on where your book is in the publishing process.
- Create an author facebook page, invite your family and friends and ask them to share it as well. Then the real work begins. Make sure you interact with your “fans”, share personal stories and photos, and create a community.
- Create author Instagram and twitter pages and share on them regularly.
Don’t stop here! Do all of the above for the title of your book as well!
As the book progresses your fan base will grown. The larger your author community is, the more people will know and be able to look for your book.
TIP– A great way to get more followers on the social media platforms is to buy a small promotion through their site. You can pay as little as $5 for 1 day of promotions. Make sure you Target people who would be interested in your type of books. For instance, if you write children’s books, make sure you target parents, grandparents and people who have Interests: Motherhood, Fatherhood, PBS Kids, Parent or Nickelodeon, Parents: Parents with preschoolers (03-05 years) Parents (06-09 years)